Microsoft kills the Zune players

Players Kote on March 15, 2011 | 01: 30 To vote this post connect with Facebook Connect

Reports yesterday afternoon point to that Microsoft would be killing the hardware around the Zune service line, but what about software?, by now a few days ago we present Ventura, an alternative in which those of Redmond have time working.

The information comes from Bloomberg, and it occurs because the death of the players. The efforts of Microsoft will pass through better integration of Zune on Windows Phone 7 phones and in the Xboxgame system, making it to more markets.

To be able to vote this post you must login or register here.To vote this post connect with Facebook Connect

Indeed there is much research to see that the Department of Zune hardware did not have much activity, from mid-2009 when they released the Zune HD, there has been no news, although some from the point of view software.

Sales for years have been mediocre, and bet on the hardware appears is not the way to win the battle to Apple and the iTunes, or future service oriented multimedia content that we hope that this Google.

Remember that Microsoft Zune players first introduced on the market in 2006, and after 5 years has been stopped in its efforts to combat with the iPod, or even other players of success as the Sony Walkman family.

"we can beat them, but it's not going to be easy" Steve Ballmer, 2006

Last year Microsoft failed to put your player in the top five in sales at United States, and that's a detail that makes the situation. 77% Of players were iPods, and at the global level numbers are not very different.

The latest model, the Zune HD, was presented to the market with screen OLED, chipset nvidia tegra, and support for HD Radio. The specifications were those of a winner in 2009, and even games came to the platform, but it has not worked in the market as they expected.

Microsoft recently reorganized the structure of the Zune team, on the one hand hardware and software on the other, as if they had raised the situation we are commenting on the news, and make easier the elimination.

It will be very interesting to see that he paints in all this Nokia, because remember that part of the agreement involves the use of some of the services of Nokia, but I do not understand how Ovi can be recycled to be used in the multimedia world.

What will happen with Zune surely will know it in the next MIX11 to be held in April, between 12 and 14 days. Jon Belfiore is responsible for the American signature devices and will have a keynote at the event in Las Vegas.

Usually me like enough hardware that Microsoft brings to the market, whether peripherals such as devices, but the reality is that with those who are mobile has not had much luck in the past few years, if the players Zune has taken years to kill themthe Kin phones gave them a few months of life. Fortunately it seems that Windows Phone 7 is a more hopeful future.

Vía | Bloomberg

Product information related to the related artículoArtículos which probably also interest you